Toys"R"Us Holiday Campaign
The 2017 Toys"R"Us holiday campaign objective was to bring stories to life. Therefore, we incorporated stories about the toys, written by children with
the addition of augmented reality.
the addition of augmented reality.
Role: Art Director/ Junior Designer
Company: Toys"R"Us
Company: Toys"R"Us

Social
To continue the holiday engagement, short social videos were created to promote toys through utilizing the real toy experts, kids.