In this year’s Spring/ Summer campaign it was essential to capture kids in real moments of play. Everything evokes the excitement of summer through the creation of genuine photography and copy.
Role: Art Director/ Junior Designer
Company: Toys"R"Us
Company: Toys"R"Us
Photography
Through intense collaboration with team members, it was concluded that the photography should no longer champion the toy, but rather the kids playing with them. To carry out the excitement of the campaign, it was necessary to play up the colors of the photos to mirror the same energy.
Voice
As important as it was to perfect the imagery, it was just as imperative to obtain the same result with copy. The voice of the campaign was finalized to not only depict the genuine life of a child, but also, equally relate it back to the parents.
Lockup
The lockup creates an opportunity to connect with the customer by differentiating itself from the products through bold colors and large text.
Posters
Website
Email
Social Posts
